Dave the Chameleon

So Labour have set-up a website called Dave the Chameleon. The essential point of this site is to portray Cameron has some sort of unprincipled tory. Of course, Cameron is (as far as I can tell) a classic tory which means he's not ideological anyway, so their argument is spurious. More so though is that the site (as Guido points out) is actually helping push the line that "we've changed". There is aswell the amusing hypocrisy of Labour going for personal negetive campaigning after complaining so heavily about the "New Labour, Old Danger" evil eyes poster in 1997.