Look right. There is embracing technology and there is just being bloody silly. Last week, David Miliband, like his other minister friends embracing technology gave a speech on Second Life at somewhere called Diplomacy Island which is apparently the home of the Virtual Embassy for the Maldives. The video of the speech has been posted on the Foreign office YouTube channel, but I warn you before you press play that he is as wooden as ever.
Now some people might say this is a brilliant way of engaging people. To use a virtual conference to put out a message to a much wider audience. Digital Trends for example argued this point saying "[b]y using Second Life, the minsters [sic] were able to reach a much wider range of the earth's population to talk about the impact climate change is having on everyone."
Errrrr..... reality check! I know that might be difficult given the whole "virtual" nature of Second Life, but the idea that by broadcasting a speech on Second Life you're reaching the wider planet's population is universally idiotic. Currently - right this moment - there are 40,114 people logged into Second Life.
That is less than the population of the Cayman Islands, and the vast majority of them will probably be having virtual sex or wandering around bored looking for someone to have virtual sex with. They won't be thinking about saving the planet. In fact, the whole point of Second Life is to get away from the real world and real life problems, not replicate them.
As a Times leader noted last week, "anyone on Second Life needs to get a life".