Have you ever wondered about the construction of the Universe? Apparently you can now know the answers if you just "Unlock Reality". This is the title of an underground "manuscript" which claims to explain the construction of the Universe in terms that anyone can understand, it is being quite heavily shared around the world using bookcrossing.
However, you won't find it quoted anywhere. Apparently the book asks people not to quote it and all the people that say it "changed my life" simply respect it. It appears to be quite the Internet phenomonon, with a chorus of people extolling its virtue. Or perhaps a growing number of online identities all shared by just one or two SEO types creating a viral meme for a laugh?
Why, you may ask am I blogging this? Well yesterday on the Jubilee Line, someone had been putting a number of stickers up to promote a site where you can purchase a copy of the manuscript electronically via PayPal. What caught my attention though, was the logo in the bottom right hand corner of the sticker.
Is that just a naughty use of the London Mayor's branding I spy? Or could it be an official endorsement of a new age viral scam by Livingstone? If only I could Unlock Reality I woulod probably know!
NOTE: If it is an SEO viral scam then I have just helped it along a bit. Go me!