It would appear that DirectGov have launched a new service whereby you can watch Government campaigns videos on your mobile.
Text 'VIDEO' to 64746 to download and share Directgov videos on your mobile. Standard network rates applyApparently you will be able to get videos such as "DVLA – Car Tax Evasion Campaign". Honestly, I'm deadly serious.
Now tell me this. What sort of person is going to pay to text the Government and then pay network rates on top to watch a video telling them that it is naughty to evade paying road tax?
Other videos include the "Think! - Road Safety Campaign". Presumably you must not download and watch this one whilst driving. Although having said that, how would you know it was dangerous until you watched it?