There's a rather intresting event in the offing coming up if anyone is interested. PR Week - current political story uber-scoopers, are holding a New Media in Practice conference. According to the blurb on Haymarket Events the second session sounds like it could be scream,
Gain An Insight Into The Mindset And Activities Of Bloggers And Citizen Journalists And Get The Tone Right To Achieve Maximum Coverage For Your BrandWho better to offer advice on how to blog huh? Am slightly confused as to where the "take orders from Downing Street, call your opponents racists and smear their extended families" bit of the session is though.
Derek Draper, Editor of labourlist.org and Psychotherapist with diy-therapy.com
- Perfect your blogger outreach strategy: how can you find and engage with relevant independent and non-independent bloggers online and build relationships with the organisations publishing the blogs
- How do you best communicate with bloggers, what information do they need and in what format?
- How can PR professionals facilitate positive public opinion of their product and encourage citizen journalists to advocate their brand?Tap into the increasing numbers of citizen journalists and interact with their online activity: do they signal the death of the ‘traditional journalist’?